I design products that feel easy, even when the work is hard
User-centered B2B SaaS - Ex‑FlippingBook (5+ yrs) - 100% DS adoption - ~30% faster UI delivery
Skills
Experience
Main tools
Designing in Figma, prototyping with AI, building in Framer/Webflow and tracking results in GA4
About
I'm a product designer obsessed with making complexity feel simple.
Over 7+ years, I've learned that great design isn't about aesthetics—it's about removing friction. Whether I'm architecting navigation for millions of users or building design systems that enable entire teams, the goal is always the same: make it easy.
My background in Industrial Design taught me to think in systems: how parts connect, how decisions scale, how small details compound. I bring that same rigor to digital products—whether it's a B2B SaaS platform serving 1M+ users or a design system serving 4 designers.
I'm looking for roles where I can own product strategy through design — where the question isn't "how do I make this look good?" but "how do I help this team ship faster and smarter?"
I use data to make decisions, design systems to scale velocity, and empathy to keep users (and teammates) in focus.



