EWA Test Assignment
High-fidelity concepts
Objective
Redesign the core library screen into a linear roadmap. The solution replaces standard book grids with a sequential path that guides users step-by-step through their personalized language curriculum.
Hypotheses
1. Replacing cluttered grids with a linear map will reduce Time-to-Task and simplify the next-step decision workflow. 2. Integrating thematic 3D islands, daily streaks, and milestone rewards will drive gamification and boost 7D/30D Retention. 3. Moving book covers and reading progress directly onto the roadmap will increase Open Rates and shorten Time-to-Return.
Prototyping
Designed the UI and built 3 high-fidelity interactive prototypes in Figma to validate usability and fine-tune micro-animations. Generated and refined all 3D island assets and game elements independently using internal AI plugins.
Highlights
- 3 different versions covering the entire end-to-end reading flow and progression loops to run qualitative UX testing. - AI-driven 3D asset pipeline used to rapidly self-produce spatial graphics and map out the core "User Journey." - 100% autonomous delivery across layout architecture, product hypothesis mapping, and three distinct UI iterations within a 2-day deadline